Automated Tagging for Enhanced Campaign Personalization

Automate Tagging Based on Campaign Interactions

We’re excited to introduce a new feature that will revolutionize how you manage email campaigns—automated tagging based on campaign interactions. This enhancement simplifies the tagging process, allowing you to personalize and target your audience more effectively.

Enhanced Personalization

With this new update, you’ll be able to automatically tag users based on their interactions such as email opens or link clicks. This level of personalization allows you to target users aligned with their engagement patterns, making your campaigns more effective.

Improved Automation

Say goodbye to complex workflows needed for tagging. By configuring simple rules within the send or schedule screen, you can save time through automation, allowing your team to focus on crafting compelling content.

Simplified Segmentation

Easily create and manage tags based on straightforward user actions. This feature makes it effortless to segment your audience, ensuring your communications are relevant and engaging.

Limitations to Note

While this feature is powerful, there are a few limitations to keep in mind:

• Tags are added once per interaction.
• Links are identified by their unique URLs.
• Trigger links, like unsubscribe links, are excluded.
• Click-based tagging requires Tracking Links to be enabled.

How to Use This Feature

1. Create Your Campaign: Design and set up your email as you normally would.
2. Enable Tagging: Navigate to the “Send or Schedule” screen, activate “Add Tags,” and click on “Add Conditions.”
   
   
3. Set Your Conditions: Select your interaction type, trigger, and the tag you wish to attach.
   
   
4. Save and Send: Finalize your settings, save, and send your campaign.
5. View Tags in Stats: Post-campaign, head to the “Campaign Stats” page, and select “Tags” to review your tag summary.

Campaign Stats

6. See Tagged Contacts: Click on “View Contacts” to identify who was tagged under your conditions.

What’s Coming Next

Stay tuned for future updates, where you’ll soon be able to add tags directly from the campaign stats page.

In case you missed any of our recent updates, check out our article on boosting your contact center with increased Voice AI call limits.