Introducing the Revolutionary Email Product Showcase
Here at SMBcrm, we're thrilled to announce a game-changing feature for our customers: The ability to seamlessly showcase your exciting products straight within your email campaigns!
Utilising an in-email product catalogue offers numerous benefits:
- Visual Engagement: Draw your audience in with eye-catching visuals of your offerings. This makes your emails more engaging and memorable compared to regular text emails.
- Customer Convenience: Let your customers conveniently browse through a curated selection of products right from their email. This saves them time and could lead to quicker conversions.
- Higher Conversion Rates: Use the power of visual persuasion to your advantage. Emails incorporating product catalogues have proven to drive higher conversion rates. This can simplify and shorten the customer journey from browsing to buying.
- Tailored Personalisation: Customize the product selection based on individual customer preferences and behaviours, enhancing their shopping experience.
- Cross-Selling Opportunities: Showcase complementary or related items alongside primary products, unlocking additional sales potential.
- Spotlight New Arrivals & Promotions: Highlight new products, special promotions and exclusive offers. This creates a sense of urgency and excitement and can lead to immediate action.
- Strengthen Brand Identity: Repeatedly present visually appealing product catalogues to solidify your brand identity in your customers' minds.
- Actionable Insights: Track customer interactions with your products to gain valuable insights, allowing you to refine your marketing strategy.
- Mobile-friendly Experience: Ensure your product catalogue looks stunning across various screen sizes to cater to the growing number of mobile users.
- Competitive Edge: Stand out from competitors by going beyond standard text-based emails.
- Forge Stronger Connections: Enhance your customer relationships by providing a valuable, visually appealing shopping experience.
How to Use the Product Element in Your Email Campaigns
To utilise this feature, simply navigate to the ‘Marketing' > 'Emails' > 'Campaign' section of your account. Create a new campaign or access a draft campaign, and choose the option to add products in the elements.
Please ensure prerequisite product elements (title, description, and images) are added in the Payments > Products section beforehand. From there, you can add as many items as desired and choose from various design and layout options.
Customise product details, the name of the call-to-action (CTA) button, and the URL to redirect to a funnel/website:
Future Developments of the Product Element
In the future, you can look forward to enhancements to the Product Element feature, including direct custom checkouts, an option to redirect to specific product detail pages and capabilities to record ROI and revenue per recipient.
Don’t pass up on the distinctive advantage that this feature can provide for the growth of your business. Add a unique flair to your customer engagement strategy and bolster conversion rates with visually stunning product presentations. At SMBcrm, we're committed to helping you enhance every interaction you have with your audience.
In Case You Missed It: Check out how to boost your content creation with our recently introduced Content AI capabilities for an all-around enhanced marketing experience.
