Enhanced Campaign Statistics for Better Insights

Campaign Statistics Enhancements

We are excited to bring you the latest updates focused on improving your campaign statistics, making it easier for you to gain valuable insights into your email marketing performance. These updates are designed to provide a comprehensive overview of your campaigns with enhanced accuracy and user-friendly data visualization.

What’s New in Campaign Reporting

Introducing the Overall Summary Section
Gain quick insights into your campaign performance with the new Overall Summary section. This addition allows you to have a snapshot of how your campaigns are performing over a customizable 90-day period. Say goodbye to fragmented data and welcome a complete picture in one place.

Accurate Engagement Analysis
One of the prominent updates is the correction in Engagement summary graphs. Now you can rely on precise visual representations of your campaign’s engagement metrics. Whether it’s opens, clicks, or other critical metrics, rest assured that the data now reflects accurate performance.

Conversion Tracking Over Time
We’ve added a new Conversions Over Time graph that allows you to track your order trends seamlessly. This feature helps you pinpoint when your campaigns are having the most significant impact on your sales, enabling better planning and strategy development.

SMTP Metric Correction
For those using SMTP, the previous discrepancy where the “Delivered” metric was incorrectly shown as “Opened” has been resolved. Delivered status is now correctly indicated as N/A (not applicable), eliminating confusion and ensuring clarity in reporting.

Benefits of the Update

• Complete Overview: Get a complete picture of your campaign performance at a glance.
• Accurate Analysis: Experience better and more accurate engagement analysis.
• Reduced Confusion: Enjoy less confusion around SMTP campaigns, leading to fewer support inquiries.

How To Access the New Features

To check out these updates, navigate to Email Marketing > Campaigns. Open any of your campaigns and you will find the updated Statistics section waiting to deliver insights.

Note: The engagement summary displays total clicks and unique opens for each day, giving you precise data points to analyze.

Additional UI Changes

We’ve also made several user interface changes to ensure a smoother experience while navigating through your campaigns.

Discover more ways to optimize your marketing strategies with our Done For You Services or explore our support channels for any assistance you may need.

In Case You Missed It: Check out our recent update on Introducing Layout Visibility Controls in Email Builder.