Enhanced Email Marketing Analytics with Custom Date Ranges and SPAM Metrics

Updates to Email Marketing Statistics

The latest updates to our email marketing statistics bring enhanced features and capabilities that allow for deeper and more customized analysis of your email campaigns. Here's what's new:

Custom Date Range for Reporting

Problem Statement: Previously, users could only analyze their email campaigns over the last 30 and 90 days, which limited the ability to perform more granular analysis.

What We Did:

  • Custom Date Range: Users can now filter reports for any specific custom date range.
  • Additional Quick Filters: We introduced new quick filters, including options for the last 60 and 90 days.
  • SPAM Count: Added SPAM count metrics in the performance analysis section.

Benefits

Deeper and Custom Analysis

Gain more insights with the ability to specify custom date ranges for your reports. This new feature allows you to analyze your email campaigns over any period that fits your business needs, rather than being confined to predefined intervals.

SPAM Details Understanding

Monitor and understand SPAM metrics better with the new SPAM count features in the performance analysis section. This enhancement will help you analyze the effectiveness of your email campaigns and take proactive steps to address any issues related to SPAM.

How to Utilize These Features

  1. Navigate to the Email Marketing Section

  2. Go to the Campaign section and click on Statistics.

  3. Click on the date range at the top to apply a custom date range and click confirm or select quick filters such as the last 7, 30, 60, or 90 days.

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  4. Check the Performance Analysis section to view SPAM count metrics.

  5. Select Spams in the dropdown for a deeper analysis of the trend.

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With these email marketing statistics enhancements, you can now better analyze your email campaigns and take proactive steps to address any related issues.

In Case You Missed It, check out our other product updates.

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