Exciting Update Facebook Reels on Social Planner

As we string along the wavelength of progression, we are constantly looking to provide features that are in line with the latest trends. Over the recent years, short video content has proven to be a powerful tool within the marketing sphere. In keeping with this trend, we are excited to announce the launch of Facebook Reels in our Social Planner module.

As an account owner, you are now empowered to create and schedule engaging bite-sized video content. Please note that engaging through Facebook Reels is currently limited to pages and not groups. If chosen for a group, Facebook Reels will be shared as a feed post.

So, how do you go about creating a Facebook Reel? It’s quite simple!

Here’s a step-by-step guide:

  1. Navigate to Marketing > Social Planner.
  2. Link your Facebook account via Settings > Integrations.
  3. Click on Create New Post.
  1. While creating a new post, choose the Facebook Page where you want the reel to be posted.

Social media post creation interface with Reel option.

  1. Direct your attention to the Reels Tab.
  2. Craft your message in the caption and attach a video.

Screenshot of a social media post creation interface.

  1. And Voila, you are now ready to schedule your Reel!

Specifications for Facebook Reels:

  • Video Size: 1 GB max.
  • Duration: Ranging between 3 seconds to 90 seconds (1 min 30 sec)
  • Video Format: Supports .MP4, .MOV, .webm
  • Aspect: Ideally 1080*1920 pixels (Minimum requirement is 540 x 960 pixels)
  • Aspect Ratio: 9:16
  • Thumbnail: Currently, thumbnails are not supported for Facebook Reels.


In case you missed it: Check out our preceding update on enhancing communication preferences for your calendar