Expanded Ad Manager Statistics Now Include Sales and Engagement Data

Engagement and Sales Campaign Statistics: Now Available!

Our latest update brings a significant expansion to the Ad Manager Statistics section. With this enhancement, SMBcrm users can now access performance data for Sales and Engagement campaigns—previously only available for Leads and Traffic objectives.

How It Works

In the Ad Manager, under the Statistics tab, you can view detailed performance insights for your campaigns. Specifically, in the "Results" column of campaign statistics, users can now see outcome data for:

Engagement Objective with Messaging Apps

• The conversion location showcases the number of people who initiated a conversation through the ad.

  

Sales Objective with Website and/or Messaging Apps

• Website: Displays the number of link clicks on the ad.

  

• Messaging Apps: Displays the number of people who began a conversation through the ad.

  

These insights appear in a familiar format under Ad Manager Statistics > Campaign Details, within the Results column, right alongside the other campaign metrics.

Why It Matters

This update provides several advantages for our users:

• Enhanced Understanding: Gain insights into engagement-driven or sales-driven outcomes without needing to use multiple tools.

• Informed Performance Comparisons: Easily compare objectives and make more informed decisions for optimization.

Important Notes

1. This update applies exclusively to campaigns created with Sales or Engagement objectives. Other objective metrics follow their existing functionalities.
2. Statistics reflect results as reported by Meta and are updated in near real-time, allowing you to stay current with your campaign performance.

Ready to make the most of these insights? For more detailed assistance on how to navigate these changes, check out our Support page.

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