Google Ads Improvement: Introducing Multiple Ad Groups and Ads
We're excited to share a new enhancement that will revolutionize the way you structure and manage your Google Ads campaigns. You now have the flexibility to create Multiple Ad Groups in Google Ads campaigns, allowing up to 10 ad groups per campaign and up to 3 ads per ad group. This improvement facilitates better targeting, experimentation, and performance tracking.
What's New?
- Expand Your Campaigns: Now you can include up to 10 ad groups in a single campaign, greatly enhancing your advertising capabilities and enabling more targeted marketing strategies.
- Structured A/B Testing: Each ad group can hold up to 3 ads, allowing for comprehensive A/B testing directly within the campaign flow.
- Ad Group Configuration Layer: A new layer for configuring ad groups is available. Enter a base website URL to generate keyword suggestions tailor-fit for your campaign needs.
- Enhanced Targeting with Keyword Match Types: Choose from phrase, exact, or broad match types to zero in on your target audience.
- Streamlined Campaign Creation: Experience an intuitive campaign creation process with three defined levels – Campaign, Ad Group, and Ad.
- Management Flexibility: Easily duplicate, delete, or add ad groups and ads through a convenient ellipsis (⋮) menu.
- Preview Before Publish: A new “Review” screen lets you review all campaign elements for comprehensive oversight before rolling out your ads.
- In-depth Reporting: Gain insights at a granular level by tracking performance metrics for campaigns, ad groups, ads, and individual keywords.
- Consistent Base URLs: Maintain consistency with all ads in an ad group sharing a common base URL while allowing custom display paths.
How to Use?
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Create a Campaign: Start new or use a template, set parameters at the Campaign level – bid strategy, budget, and audience preferences.
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Ad Group Configuration: Input a website URL to generate keyword suggestions or manually add keywords with match types.
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Creative Ad Design: At the Ad level, configure elements like headlines, descriptions, and display URL.
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Manage Ads and Groups: Utilize the ellipsis icon for managing ad groups or ads – duplicate, delete, or add.
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Publish & Monitor: Launch the campaign and delve into detailed performance metrics via the Ad Manager Statistics screen.
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Analyze Detailed Statistics: Click on campaign names to access complex data on ad groups, ads, and keywords.
Why It Matters
- Enhanced Campaign Structuring: Facilitate clear segmentation between various products, services, or audience groups.
- More Effective Ad Testing: Allow multiple ad groups and ads in a single campaign for robust testing.
- Insightful Performance Metrics: Get detailed visibility into metrics, breakdowns by ad group, ad, and keyword.
- Scalability: Perfect for marketers and agencies managing complex strategies across various industries.
What's Next?
Expect further innovations, including support for multiple ad sets and ads in Meta Ads campaigns.
Key Notes
- Every campaign must include at least one ad group and one ad.
- All ads within an ad group must share a common base URL for consistency.
- Existing campaign flows remain unchanged and fully compatible.
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