Wondering what this new update entails? T-Mobile has implemented regulations concerning Application-to-Person (A2P) 10DLC for content that is forbidden. Specifically, if messages containing prohibited content are identified, severe consumer violations (Sev-0) will be triggered. Subsequently, a non-compliance fine will be levied, and the infringing messages will face an immediate carrier block.
These being said, the implications reach across all A2P commercial messaging products (SMS or MMS short codes, toll-free services, and 10DLC) that interact with the T-Mobile network.
At SMBcrm, we value the importance of transparency and clear user communication. Therefore, starting February 15, 2024, we will incorporate fines for every Sev-0 violation. The violation categories include and are not limited to:
Take note that these non-compliance fines are applicable to any A2P commercial messaging product.
T-Mobile has the authority to permanently suspend any brands, campaigns, and potentially your company’s access to the T-Mobile Network if violations are considered excessive. On being fined, SMBcrm users will receive a Sev-0 violation notice, followed by the non-compliance fine charges.
To learn more about how to ensure your campaigns are compliant and avoid such instances, make sure to check out our FAQ section. Additionally, feel free to contact us for more details or support for any concerns.
In our continued efforts to deliver timely updates and new features, you may want to check out our latest feature – Unique URLs for Product Variants from our product updates page.