Ad Manager: Audience Summary
What’s New?
We've introduced a powerful update that allows you to view a detailed summary of all audiences within our Ad Manager. This enhancement will enable you to access crucial information about each audience easily, aiding in better ad targeting management.
How It Works
There are two convenient ways to view audience details:
From the Audience Tab in Ad Manager Settings
- Navigate to the Audience tab within the Ad Manager Settings.
- Click on the ellipses (⋮) > View for any audience you're interested in.
- A comprehensive summary will appear, displaying insights and details about that specific audience.
From the Campaign Builder Flow
- Access the 'Intended Audience' section within the campaign builder.
- Choose between 'Lookalike' or 'Retargeting' to view respective lists of lookalike and custom audiences.
- Select the eye icon next to an audience to open a summary modal, providing detailed insights.
Why it Matters
- More Transparency: Previously, users could create audiences without the option to view their details. This update bridges that gap, offering enhanced visibility and control over your ad campaigns.
- Simplified Troubleshooting: In cases of errors during audience deletion, users previously had difficulty identifying the source of the issue. With easy access to audience summaries and improved error messages, troubleshooting these problems is now more streamlined.
- Better Decision-Making: Understanding each audience allows you to refine your ad strategies, optimize targeting, and enhance overall campaign performance.
This update significantly improves the usability of the Ad Manager, making it a more intuitive and efficient tool for your marketing needs.
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