Introducing Coupon Triggers in Workflows

Introducing Coupon Triggers in Workflows

Enhancing your business's automation efficiency, you can now initiate actions based on coupon activity during checkout and transactions. Our latest release introduces four new workflow triggers that enable you to build targeted, timely, and personalized automations whenever a coupon code is applied, redeemed, or expires.

What's New?

Develop more refined strategies with these versatile triggers:

  • Coupon Code Applied

    • Trigger actions when a customer applies a coupon code at checkout, regardless of whether they complete the purchase.
    • Example: Send a follow-up email offering an upsell or bonus if they complete their order within the next 24 hours.
      Coupon Code Applied
  • Coupon Code Redeemed

    • Trigger actions when a coupon is successfully used in a completed transaction.
    • Example: Notify your sales team when a VIP coupon is redeemed, or tag customers who use high-discount coupons for future marketing campaigns.
      Coupon Code Redeemed
  • Coupon Redemption Limit Reached

    • Get notified when a coupon reaches its maximum number of uses, allowing immediate action.
    • Example: Automatically deactivate or replace popular coupons and notify your marketing team to avoid overselling.
      Coupon Redemption Limited Reached
  • Coupon Code Expired

    • Trigger actions when a coupon code expires.
    • Example: Send a reminder email to customers 24 hours before their coupon expires or inform your team to launch a replacement offer.
      Coupon Code Expired

Fine-tune your triggers using flexible filters such as coupon code, type, order value, coupon value, product in order, source, redemption count, and product type (one-time vs subscription), providing complete control over your coupon-based automations.

What's Next?

Stay tuned for our next update: Workflow Action > Generate Single Use Coupons. This feature will complement the newly introduced coupon triggers by allowing the generation of coupons as an action within your workflows.

Where Can You Access This Feature?

Find this exciting addition under:

  • Automation → Workflows → Create New Workflow → Add New Trigger

By leveraging these workflow triggers, your business can streamline coupon-related processes effectively, improve customer engagement, and enhance sales strategies.

Missed our last update? Check it out here.

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