Introducing Customer List Custom Audience in Ad Manager
Improve Your Ad Targeting Strategy
We are excited to announce a new feature in Ad Manager that enhances your ability to target your existing customers more precisely with ad campaigns. You can now create custom audiences by uploading a list of customers, providing a tailored approach to your marketing efforts.
How to Create a Customer List Custom Audience
From the Ad Manager Settings: Audiences Tab
- Navigate to the Ad Manager Settings > Audiences tab.
- Click 'Create new audience' and select Custom Audience.
- Choose Customer list as the source for your custom audience.
- Upload your customer list in .csv format, ensuring it adheres to formatting guidelines. You can refer to a sample file for guidance.
- Name your audience for easy identification, then click 'Create audience'.


During Campaign Creation
- In the campaign creation flow, find the 'Intended Audience' section and select Retargeting.
- Click to create a custom audience.
- Select Customer list as the source.
- Upload your .csv formatted customer list, adhering to the formatting guidelines.
- Enter the audience name for identification and finalize by clicking 'Create audience'.


What's on the Horizon?
We are working to further enhance this feature by incorporating the Smart List capability to simplify the customer list custom audience process even more.
Important Notes
- Ensure your .csv file adheres to the required format. If not, the upload will fail.
- Accept the customer list custom audience TOS from Meta to successfully create an audience. You will be prompted with a toast message if the terms are not yet accepted.
Leverage this new capability to maximize your ad campaign effectiveness, targeting the right audience with an elevated precision.
In Case You Missed It
Check out our previous update about Enhancing Your Dashboard with Smart Widget Suggestions for more ways to optimize your marketing efforts!