Introducing Meta Engagement Ads for Meaningful Customer Conversations

Discover the New Meta Engagement Ads: Drive Meaningful Conversations

What’s New?

We are excited to announce an innovative update to our ad management capabilities: the introduction of the Engagement objective. This complements the existing Lead Generation and Website Traffic objectives we offer, elevating your marketing strategies to a whole new level. The Engagement objective is designed to spark meaningful conversations with potential customers through popular messaging platforms like Facebook Messenger, Instagram Direct, and WhatsApp.

• Conversion Location: Messaging Apps
• Performance Goal: Maximize the number of conversations

How It Works

Embarking on your Engagement ad campaign is straightforward:

1. Access Ad Manager: Head over to the Marketing section in your account and start a new campaign.

2. Select Meta Campaign: Begin by choosing your Meta campaign.

3. Choose Facebook and Instagram Accounts: Ensure you select the appropriate Facebook Page and, if needed, a linked Instagram account to facilitate Instagram DMs as a messaging location.

4. Set Ad Objective: Opt for the Engagement objective. The conversion location will be Messaging Apps, with the performance goal set to maximize conversations.

5. Select Messaging Apps:

   • Messenger
   • Instagram Direct (ensure Instagram account is linked)
   • WhatsApp (verify the number is added to your Facebook page settings)

6. Configure Conversation Form: Design a new or deploy an existing conversation form to streamline engagement efforts.

7. Select Placements: Choose between automatic (recommended) or manual ad placements.

8. Create the Ad: Determine the ad format, write engaging ad copy, and set a compelling CTA.

9. Budget & Schedule: Define a daily or lifetime budget and schedule your campaign effectively.

10. Target Audience: Use Meta’s Custom and lookalike audiences to pinpoint your target demographic.

11. Review & Publish: After finalizing, launch your campaign and monitor its success through Ad Manager Statistics.

Why It Matters

This new feature empowers businesses with a strategic and optimized approach to creating and managing Meta Ads geared towards messaging apps. By utilizing conversation forms, you can further boost engagement and streamline communication, enhancing lead generation. Maximize your interactions by tailoring your Meta Ads for messaging-based conversions.

Important Notes

• Instagram Direct will require a connected Instagram account on the selected Facebook page.
• WhatsApp Messaging can be integrated only if the number is duly added to the Facebook page settings.
• Experience a real-time preview of your conversation forms to see how they'll appear across selected messaging apps.

Dive into our latest product updates to explore more features and enhancements designed to optimize your marketing efforts.

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