Introducing Null Values for Enhanced Email Personalization

Introducing Null as a Value in Conditional Elements

We're excited to announce a new feature for our email builder that enhances your ability to tailor communications for maximum impact. You can now set a conditional element's value to null, unlocking new possibilities for refined and personalized email marketing.

What's New?

Targeted Content Delivery

• Display email elements only when specific contact fields are empty. This ensures messages are relevant and focused.

Simplified Logic

• With this update, there's no need for complex conditions. If a contact field is empty, simply set the condition value to null, making your email logic cleaner and more effective.

Enhanced Personalization

• Leverage the absence of contact data to tailor your emails. This feature empowers you to create more meaningful connections with your audience by focusing on what they haven't shared yet.

How to Use It

To start using the null value in conditional elements, follow these steps:

1. Navigate to Email Marketing: Head over to the Marketing section and select Email Marketing.

2. Create or Edit an Email: Choose to create a new email campaign or edit an existing template.

3. Access the Visibility Tab: Select the element you wish to make conditional and go to its Visibility tab.

4. Enable the Conditional Element: Toggle on the Conditional Element option.

5. Set the Condition: Choose the contact field you want to base the condition on. For the value, leave the field empty to represent 'null.'

   

6. Save Your Changes: Ensure you save any adjustments made to the email campaign or template.

Important Note

Please remember that entering the word "NULL" into the field will not work. The field must be left empty to represent a null value.

This update provides a straightforward way to enhance your email marketing strategies, allowing more targeted, context-driven communication. For any further assistance, please visit our support page or request a demo to explore this feature in action.

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