Introducing Pre-Built Segments for Targeted Email Campaigns

Introducing Pre-Built Segments for Targeted Email Campaigns 📣

Problem Addressed

We’re excited to announce a new feature that will revolutionize how you target your contacts in email marketing campaigns—Pre-Built Segments!

Previously, users had no method to automatically segment contacts based on their interaction with email campaigns. This made it challenging to send tailored messages to engaged users or design campaigns to re-engage those at risk of churn.

What’s New?

You can now choose from several pre-built contact segments directly from the send or schedule screen. These segments include:

• Contacts engaged within the last 7, 30, or 60 days.
• Contacts who interacted with your last 5 email campaigns.
• Contacts who did not interact with your last 5 email campaigns.

Engaged is defined as contacts who opened or clicked on an email sent through workflows, bulk actions, or email marketing campaigns.

Why This Feature Matters

• Targeted Messaging: Send more relevant content to highly engaged contacts.
• Customer Retention: Create separate campaigns to re-engage at-risk customers.
• Cost Efficiency: Avoid wasting resources by not sending emails to disengaged users.

How to Use

1. Navigate to Email Marketing → Campaigns.

2. Create a campaign and proceed to the send or schedule screen.

3. In the recipient list, choose “Pre-Built Segments”.
   

4. From the drop-down, select your desired segment.

5. Send or schedule your email.

💡 Note: Segmentation is done at the time of scheduling, not execution. In the next phase, we will support dynamic update of the segments at execution time.

For more exciting updates and to see our latest features in action, make sure to visit our Product Updates.

In Case You Missed It: Read our recent article about data visibility enhancements in your account dashboard.