Introducing Streamlined A2P Brand Registration Process

Experience Easier Brand Registration with our Enhanced A2P Feature 🚀

In our quest to simplify tasks and provide a smoother user experience, we are excited to announce some changes. One significant enhancement we've made involves the A2P Registration process.

What's New in A2P Registration?

Our A2P Registration v1.1 introduces an improved registration flow, which only applies to LC Phone users. As of the 15th of June, users can register their brands by simply heading to the Trust Center and clicking on A2P registration.

We've also made the process more user-friendly by optimizing the wording and examples used, as well as providing helpful suggestions near input fields. All these changes aim to increase the success rate of brand and campaign approvals and eliminate unnecessary clicks.

With numerous small-scale enhancements executed across our platform, you’ll notice some improvements in user experience and overall functionality.



Guidelines for A2P Brand Registration

Please follow the instructions below to choose the right path for your A2P brand registration:

  1. If your business has a Tax Number (EIN for the US, CCN for Canada, etc.), select "Yes, the business I’m registering has a US EIN."
  2. If your business lacks a Tax Number but operates from a valid Business Address in the US/Canada, select "No, the business I’m registering does not have a US EIN."
  3. Unfortunately, if your business neither has a Tax ID nor a business address in the US/Canada, A2P Brand Registration will not be possible. In such a scenario, the best alternative would be to use toll-free numbers after completing the registration process.

Important Bug Fixes & Improvements

We have addressed several pertinent issues in our update:

  • Number LookUp: Resolved the issue of landline numbers receiving messages post lookup. Now, these numbers have been enabled with Do Not Disturb (DND) mode, halting all SMS to them.
  • Default Card: Rectified a migration failure issue when moving agencies to LC Phone that required a default card even when an available card was present.
  • LC Phone Setup: Clarified the error message displayed when users try to send an SMS without a phone number present at the sub-account level after transitioning to LC.
  • LC Phone Free Credit: Rectified the issue that caused the credits section not to be removed post-connecting the Phone System in LC.
  • Contact Creation: Addressed contact creation failures caused by the new Inbound DND feature.
  • Error Code Handling: Enhanced error descriptions for error codes- error codes 21612 and 21606 are now properly addressed.

We are committed to continuously enhancing our communication systems to serve you better. ❤️

In case you missed it, check out the ways to revamp your marketing insights with enhanced attribution reporting or streamlining communication with our new client portals from our product updates.

Please contact us if you have any questions or need further assistance. We're always happy to help!