Introducing the Plain Text Editor for Email Marketing

Plain Text Editor in Email Marketing!

We are pleased to announce the addition of a Plain Text editor for emails, expanding our editor options to three.

Why Plain Text?

Plain text emails offer a simple, personal approach, similar to messages from your personal inbox. They focus on the message itself with minimal branding and design.

Use Cases:

• Text-Heavy Communications: For emails with long text snippets, this editor ensures symmetric readability across all devices.
• Personalized Emails: Perfect for welcome emails or apology emails that benefit from a direct, non-design-heavy approach.

What Do Metrics Say?

Research shows that the probability of a customer interacting with a plain text email is almost twice that of a design-intensive email.

Benefits of Plain Text Emails:

• Simplicity: Easy to understand and use.
• Personalization: Feels like direct communication.
• Compatibility: Fewer rendering issues across email clients, ensuring a great look on any device.

How to Use the Plain Text Editor:

1. Navigate to Email Marketing -> Templates.

2. Click "New" and select "Blank Template".

3. Choose the Plain Text editor.
   

4. Compose your email and attach images as needed.
   
   

5. Click on the three dots to handle settings, send a test email, or preview the email.

6. Click on "Save template" to exit.

We hope this new feature enhances your email marketing strategy and provides a more direct, personal approach to communicating with your audience.

In Case You Missed It: Check out our previous updates for more exciting features and improvements.