Enhance Your Messaging Strategy with WhatsApp Workflow Statistics
We're excited to introduce the much-anticipated WhatsApp Workflow Statistics feature to help you gain deeper insights into the performance of your WhatsApp messages. This new tool equips you with the data you need to measure the success of your communication strategy, optimizing everyday interactions with customers.

What’s New?
With WhatsApp Workflow Statistics, you can now track:
- Total Messages Sent: Access the total count of WhatsApp messages initiated by each workflow.
- Pending Messages: Monitor any messages queued for sending.
- Successfully Sent Messages: Confirm messages dispatched, indicated by a single tick.
- Delivered Messages: View messages that have reached recipients’ devices, noted by double ticks.
- Messages Read by Customers: Identify which messages have been read, shown by blue ticks.
- Failed WhatsApp Messages: Understand message failures due to issues like blocked templates or quota limits.

Why This Matters
This comprehensive tool enables you to fine-tune your strategies by providing feedback on message delivery and engagement. By understanding what’s working and what needs adjustment, you can improve customer interactions and efficiently reach your target audience.
How It Works
- Access the Automation: Navigate to Automations and select a workflow with a WhatsApp action.
- View Statistics: Click on the WhatsApp action and select Statistics to view detailed message data.
- Export Statistics: When needed, export the data for deeper analysis.

Understanding the Statuses
- Total: All messages triggered in the workflow.
- Pending: Messages not yet triggered.
- Sent: One-tick messages sent to recipients.
- Delivered: Two-tick messages delivered to devices.
- Read: Blue-tick messages read by recipients.
- Failed: Messages that couldn't be processed due to various issues such as template blocks or limits.
Empower your team's communication efforts with these detailed insights and elevate your marketing efforts using our content generation services.
In Case You Missed It: Be sure to catch up on our recent updates to WhatsApp onboarding flow for an even smoother experience.