Manage Google Ads Offline Conversions Directly in Ad Manager

Streamline Your Google Ads Conversion Actions Within Ad Manager

Simplified Offline Conversion Management

We're excited to announce that you can now create, manage, and edit Google Ads offline conversion actions directly within our Ad Manager. This update allows you to handle conversions for your Google Ads campaigns seamlessly, right from our platform. This feature ensures consistency in tracking leads, purchases, and other key offline events without needing to navigate away from our CRM.

How to Use the New Conversion Action Flow

To start managing your Google Ads offline conversions, follow these steps:

• Navigate to Marketing → Ad Manager → Settings → Google Ads → Conversions.
• Here, you'll find a comprehensive list of all your conversion actions – both those imported from Google Ads and newly created ones in Ad Manager.

Creating a New Conversion

• Click on “Create a new conversion” to open a straightforward form:

1. Conversion Name: Easily identify your conversion action.
2. Conversion Source: Choose from options like Converted lead, Qualified lead, Purchase, Signup, or Add to cart.
3. Count: Select between Many per click or One per click.
4. Value settings and Currency: Define monetary value if applicable.
5. Click-through conversion window: Configurable up to 90 days.
6. Attribution Model: Automatically set to Data-driven for offline conversions.

Saving your conversion action will seamlessly integrate it into your connected Google Ads account through our API. You're also able to edit or delete existing conversions directly from this interface as your tracking needs evolve.

Advanced Conversion Support

While this initial release focuses on offline conversion actions, we're pleased to share that support for website conversion actions via Google Tag Manager is on the roadmap for future updates.

Why This Matters

• Seamless Setup: Conduct setup directly in Ad Manager without needing to access the Google Ads UI.
• Consistency: Align conversion tracking with workflows, ensuring accuracy in your metrics.
• Time-Saving: Achieve a fully integrated experience with just a few clicks.
• Enhanced Campaign Reporting: Improve optimization and attribution capabilities for offline conversions.

Additional Insights

• Supported Offline Conversions: Manage lead conversions, purchases, form submissions, and similar events occurring outside your website or app.
• Automatic Import: All existing Google Ads conversions are imported for ease of use in campaign selections.
• Integration in Campaigns: Conversions made in Ad Manager will be available for use in Google Ads campaigns.

This powerful feature saves you time, enhances reporting, and ensures seamless conversion management across your campaigns.

In Case You Missed It: Discover other product updates and how they can benefit your business by exploring our latest announcements.