Discover a seamless way to enhance your marketing efforts by tagging contacts directly from campaign statistics. Now, with our latest feature, you can add and automate tags based on campaign interactions, enabling you to segment your contacts effortlessly and with precision.
The Challenge
Previously, segmenting contacts after a campaign required pre-planned tagging or additional workflows that could be cumbersome and time-consuming. Our new feature addresses this challenge by allowing quick segmentation right from the statistics page.
What’s New?
- Tag by Interaction: Effortlessly add tags to contacts based on their interaction—whether they opened or clicked your campaign email—directly from the campaign statistics page.
- Auto-Tag Future Interactions: Set up your system to automatically tag all future interactions like opens and clicks, ensuring your list segmentation stays dynamic and up-to-date.
- Trackable Logs: Easily access logs for tagged contacts directly in the statistics page, giving you a full overview of your tag usage and contact interactions.
Key Benefits
- Instant Segmentation: Refine your campaigns with better personalization and targeting by segmenting contacts instantly right after they engage.
- Automated Tagging: As new contacts interact with your campaigns, they’re automatically tagged, ensuring your marketing efforts adapt and remain effective without manual intervention.
- Easy Tracking: Keep track of tagging activities through Tags and Bulk Actions, allowing for multi-tagging, which enhances targeting strategies.
How to Implement
- Navigate to Marketing → Email Campaigns.
- Access the statistics of a sent campaign via the 3-dot menu.
- Click Load More and scroll to find sections like Opened or Clicked to select contacts and add tags.
- For auto-tagging future activities, select All, click Add Tags, and enable Auto-Tagging.
Important Considerations
- Future auto-tagging is not available for Skipped contacts.
- All bulk actions, except for future auto-tagging, are logged under Bulk Actions.
- When enabling future auto-tagging, make sure to select all contacts.
Embrace this feature to enhance your marketing efficiency and provide a more personalized experience for your audience.
In Case You Missed It: Check out our recent update on Brand Voice integration in Content AI to further align your messaging with your brand’s unique style.
