We are thrilled to announce a transformative addition to your communication toolkit: the WhatsApp Media Action. This new workflow step allows you to automatically send rich media—including images, videos, documents, and audio—directly through WhatsApp, enhancing your campaigns and support interactions with engaging content and clearer context.
What’s New?
- Images: Easily share media in formats like JPEG and PNG.
- Videos: Utilize MP4 and other WhatsApp-approved video formats.
- Documents: Send PDFs and various other document file types.
- Audio: Engage listeners with MP3, OGG, and more audio formats.
Contextual Captions
Images, videos, and documents can now be accompanied by captions, providing richer storytelling or clearer instructions to your audience.
How It Works
Setting up your workflow to send media through WhatsApp is simple:
- Create or Edit a Workflow: Add the new action, "WhatsApp: Media."
- Choose Your Media: Select from image, video, document, or audio options.
- Upload and Caption: Upload your file and include an optional caption where applicable.
- Publish: Your workflow is set to automatically deliver media at the chosen step.
Considerations
- Audio Captions: Captions for audio files are not supported due to WhatsApp API limitations.
- Media Size Limits: Adhere to WhatsApp Business API guidelines for optimal delivery:
- Images: JPEG or PNG, under 5 MB
- Videos: MP4 or 3GP (H.264 video + AAC audio), under 16 MB
- Audio: Formats like AAC, AMR, MP3, M4A, or OGG (OPUS), under 16 MB
- Documents: Accepted formats like TXT, PDF, DOC/X, PPT/X, XLS/X, under 100 MB
Business Benefits
- Richer Customer Interactions: Enhance your communication by showcasing products, providing how-to guides, or delivering important documents directly within WhatsApp.
- Streamlined Automation: Automate media sends as part of your workflows, eliminating manual intervention.
- Boosted Engagement: Media messages stand out in chat feeds, leading to higher click-through and response rates.
Utilize this powerful new feature to elevate your engagement strategies. For more advanced tools to enhance your communication efforts, explore our Nurture product.
In Case You Missed It: Check out our recent update about our Enhanced QR Code Builder with Dynamic Destination Support to further boost your campaign capabilities!
