As part of our ongoing efforts to ensure compliance with carrier regulations and improve message deliverability, we're updating our messaging policies with regard to Canadian 10-digit long code (10DLC) numbers. These updates impact messaging both within Canada and to the United States.
Effective immediately, all messages sent from Canadian 10DLC numbers to U.S. recipients must originate from Application-to-Person (A2P) registered numbers. This requirement extends to both new and existing Canadian 10DLC numbers.
For New Numbers: Starting March 26, 2025, new Canadian 10DLC numbers purchased for use within Canada require A2P registration to send messages to Canadian recipients.
For Existing Numbers: Current Canadian 10DLC numbers used for messaging within Canada don't need to undergo A2P registration at this moment, unless they send messages to the U.S., as noted above.
These updates specifically target 10DLC numbers. Toll-Free (TF) numbers remain unaffected and will continue under existing guidelines.
A2P 10DLC is a system designed for businesses to send Application-to-Person type messages using standard 10-digit long code numbers. Registering your numbers under this system helps in maintaining compliance with network regulations and boosts the chances of successful message delivery. For additional details on A2P 10DLC, please refer to our support article.
For Existing Canadian 10DLC Numbers Sending to the U.S.: If your number isn't yet A2P registered, please begin the registration process immediately to align with the new requirements.
For New Canadian 10DLC Numbers: Ensure your numbers are A2P registered before starting any messaging to recipients located in the U.S. or within Canada.
To stay informed about additional updates and enhancements, check our Product Updates.
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