Value and Currency Support Now Available for Lead Event Purchase Stage

Value & Currency Support for Lead Event with 'Purchase' Stage: New Update

We are excited to announce an update that enhances the functionality of the Lead Event in the CAPI action of our Workflows module. This update introduces Value and Currency input fields for the Lead Event when the Stage Name is set to "Purchase," ensuring consistency with Funnel Events and aligning with Meta's requirement for passing a monetary value when the event is marked as Purchase.

How It Works

• Enhanced Options: This feature applies to both Integration and Ad Manager radio options within the CAPI action.
• Detailed Selections:
  • Event Type: Lead Event
  • Stage Name: Purchase
• New Fields Available:
  • Value: Supports both static and custom fields.
  • Currency: A dropdown menu with a default setting of USD, offering the same currency list as in the Funnel Event.

• Mandatory Conditions: These fields are mandatory only when the Lead Event is set to the Purchase stage.
• Backend Logic:
  • If the value and currency are provided, they are processed and passed accurately.
  • If the Stage Name isn't "Purchase," the value and currency fields are disregarded, even if they're present in the payload.

Why It Matters

Before this update, users selecting Lead Event with Stage Name as "Purchase" could not pass the required value to Meta, resulting in CAPI errors or failed event delivery. This update resolves these inconsistencies, enhancing event fidelity and ensuring successful Purchase event tracking across both Funnel and Lead event types.

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