WhatsApp Delivery Status and Enhancements

New Product Update – WhatsApp Delivery Status and Other Releases

We are thrilled to announce the addition of WhatsApp delivery status support in workflows! This new feature allows you to enhance your communication strategies by incorporating conditional logic based on the delivery status of WhatsApp messages.

Workflow diagram for WhatsApp delivery status tracking.

What’s New

You can now use if/else conditions based on WhatsApp delivery status to determine the next steps in your workflow. We’ve added a toggle to hold the contact in the workflow until we receive the delivery status from Meta. This ensures seamless communication by enabling a failover to SMS or Email if a WhatsApp message fails.

Screenshot of a digital workflow for WhatsApp message delivery.

Key Highlights

  1. Failover Mechanism: Automatically send SMS or Email to customers when a WhatsApp message fails to deliver, ensuring no communication is missed.
  2. Optimized Deliverability: Enhance the overall effectiveness and reliability of your communications by leveraging multiple channels.
  3. Recipe for WhatsApp Delivery Status: Get started quickly with our WhatsApp Delivery Status recipe.

Screenshot of marketing automation software interface with templates.

How It Works:

  1. Navigate to Automation > Create Workflow
  2. Select WhatsApp Action
  4. Add Action > If/Else
  5. Select Contact Details > Valid WhatsApp and add conditions for True and False
  6. Add a failover to SMS/Email for False and None Branch

For more detailed guidance, refer to our support article.

Missed Call WhatsApp Back

We have released the Missed Call WhatsApp-Back feature. When a call from a lead is missed, an automatic WhatsApp reply will be sent to the lead, and the assigned user will be notified to follow up.

Schematic of missed call WhatsApp-back workflow process.

Use the recipe below to create your missed call WhatsApp back workflow:

Screenshot displaying various automation workflow templates.


  1. Retry WhatsApp Payment: We’ve introduced a new “Retry Payment” button for WhatsApp subscriptions. If an automatic payment fails, users can now manually retry the payment, ensuring uninterrupted access to their WhatsApp services.
  2. WABA Account Rejected: If a WhatsApp Business account is rejected by Meta, users will now see an error message and be redirected to the Meta Business Support Home for assistance.

WABA Rejected


Fixed: Getting default phone number from the last message in the conversation.

In case you missed it, check out our latest articles.

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Introducing SMBcrm

We are thrilled to announce that SMBcrm has evolved!

We have embraced a new identity as SMBcrm, reflecting our enhanced commitment to provided tailored CRM solutions for small and medium-sized businesses.