WhatsApp Introduces Message-Based Pricing Starting July 1 2025

Message-Based Pricing for WhatsApp Starting July 1, 2025

Starting July 1, 2025, WhatsApp will transition from a conversation-based pricing model to a per-message pricing structure. This shift is designed to offer users greater clarity, control, and cost-efficiency in their communication strategies.

What’s New?

Under the new message-based pricing model, charges will apply to:

• Delivered Marketing Template Messages: Fees are now based on each marketing message delivered.
• Delivered Utility Messages: These are chargeable if sent outside a customer service window.

One of the significant updates in this model is that utility messages sent within an open customer service window are free of charge.

Why It Matters

The shift to message-based pricing allows businesses to pay only for what they send, as opposed to being charged for a complete 24-hour communication block. This brings more flexibility and efficient messaging, particularly beneficial for support and transactional updates without incurring extra costs.

Key Benefits

• Pay-As-You-Send Clarity: Enjoy transparent and itemized billing for each message sent — eliminating the ambiguity of counting conversation blocks.
• Smarter Rebilling for Agencies: Agencies can pass through message-level costs to clients with detailed reporting, allowing for better margin control.
• Free Support Messaging: Respond to customer-initiated chats with utility templates for free within the 24-hour window.

This update ensures that communication through WhatsApp is more streamlined and cost-effective, focusing on delivering value to both businesses and their clients.

For further assistance or to learn more about our other offerings, please visit our support page or contact us.

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