Facebook Post Sync in Social Planner

What’s new

• Social Planner can now sync existing Facebook posts automatically.
• Sync includes posts from the last 30 days and up to the current day (UTC).
• During the initial sync, older post history may also be pulled in when available.
• Synced posts include post text, images, and videos.
• Post insights refresh automatically every 24 hours.
• Once enabled, syncing runs in the background.

Why it matters

• Brings past Facebook content into Social Planner.
• Reduces manual work when reviewing or rebuilding content history.
• Makes it easier to compare historical and scheduled post performance.
• Improves reporting accuracy for social analytics.
• Helps speed up onboarding for connected social accounts.

How it works

1. Go to Marketing → Social Planner → Settings.
2. Make sure your Facebook account is connected.
3. Enable Post Sync in Labs.
4. Sync will begin automatically in the background.
5. View synced posts in Planner and Statistics.
6. If the connection expires, reconnect the account to resume syncing.

Need Help Applying This Update?

If you’d like help rolling this out in SMBcrm, visit Support or request a demo.