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HVAC CRM software for calls and quotes

Recover missed HVAC calls, follow up on replacement quotes and send service reminders. SMBcrm works beside your dispatch software.

Plans start at $97/month with unlimited contacts. Usage charges and optional add-ons are separate. 60-day money-back guarantee for new Startup and Professional customers. Terms apply.

What an HVAC CRM does, and what stays in dispatch software

An HVAC CRM keeps track of the people around each job: who called, what they asked for, which replacement quotes are still open and who is due for a tune-up. Field-service software runs the job itself, from the dispatch board to the technician's work order. SMBcrm is a CRM. It handles calls, messages and follow-up beside the field-service tool you already use, or on its own if you schedule from a shared calendar.

SMBcrm handles

  • Missed-call text-back and two-way texting
  • One inbox for calls, texts, email and web chat
  • A pipeline for replacement quotes
  • Service and tune-up reminders you set up as workflows
  • Review requests
  • Estimates, invoices and payment links

Keep in your field-service software

  • Dispatch and technician routing
  • GPS tracking
  • Price book and job costing
  • Equipment and service-history records
  • Truck inventory and technician payroll

Works with

SMBcrm workflows can start from Housecall Pro events, such as a job being scheduled or completed, and can create a customer in Housecall Pro. The June 2026 product update lists the triggers. For how the two products fit together, see SMBcrm and Housecall Pro. Housecall Pro triggers and actions are premium workflow steps, billed each time they run. QuickBooks is listed on the integrations page, and other tools can connect through Zapier or the API. Before you build on a connection, confirm it fits your account and plan.

A workflow to start with

From a missed service call to a booked visit

Keep the inquiry moving while your technicians are on a job.

Configure and test this workflow for your business before turning on messages or reminders.

  1. Catch the inquiry

    Configure missed-call text-back with an approved message. Keep the reply with the contact in your shared inbox.

    Explore calling and the shared inbox
  2. Confirm the next step

    Have someone check urgency, service area, and availability before sending a booking link for a suitable visit.

    Explore booking and lead capture
  3. Keep the quote in view

    Track a replacement quote in your pipeline. Configure reminders to stop on reply, and assign a person to handle questions.

    Explore contacts and pipelines

Where SMBcrm fits

Use SMBcrm for inquiries, conversations, and quote follow-up. Keep dispatch, technician routing, equipment records, and job costing in the field-service tools you need.

Before turning it on

Test missed calls, repeated calls, bookings, and reply handling. Confirm messaging permissions and who responds to urgent requests.

Plan the setup and checks
Optional AI help

AI can help answer approved routine questions. Keep emergency triage, diagnosis, pricing exceptions, and dispatch decisions with your team.

Choose the information AI can use and when staff take over. Review usage and coverage before enabling it.

Explore AI examples and controls

See the CRM screens behind the steps

Our product tour follows a sample home-service inquiry through the inbox, calendar, and pipeline.

Explore the CRM walkthrough
SMBcrm opportunities board with five pipeline stages and a dollar value on each card
The Opportunities board in SMBcrm, shown with example data from a demo account that is not an HVAC company. You name your own stages, such as Quote sent and Follow-up.

Where HVAC companies lose work

All three happen away from the job: on the phone, after the quote and between visits.

  1. Emergency Calls Go to the Fastest Responder

    When an AC unit fails or heat stops working, customers call multiple contractors and book the first credible response. Missed calls and slow replies turn into lost jobs.

  2. Replacement Quotes Stall Without Follow-Up

    System replacements are expensive decisions. Without consistent quote follow-up, homeowners wait, compare, forget, or choose the HVAC company that kept the conversation going.

  3. Maintenance Renewals Are Easy to Miss

    Tune-ups, filter reminders, warranty check-ins, and maintenance plan renewals can become predictable revenue, but only when reminders go out reliably.

What SMBcrm handles for HVAC companies

These are general CRM tools that you set up for HVAC work. Texts, calls and email sends are billed by usage beyond your plan's monthly credit.

  1. Missed-Call Text Back

    When a call to your SMBcrm phone number goes unanswered, the caller gets a text you wrote in advance, and the reply lands in your shared inbox. Calls and texts are billed by usage.

    Explore calling and the shared inbox
  2. Service Reminder Workflows

    Send seasonal tune-up and maintenance-plan reminders by text or email. These are workflows you set up: you choose who gets each reminder, when it goes out and what it says.

    Explore follow-up workflows
  3. Replacement Quote Pipeline

    Track each AC, furnace and heat pump replacement as an opportunity in a pipeline. You name the stages, such as Quote sent, Follow-up and Won, so an open quote stays in view until the homeowner decides.

    Explore contacts and pipelines
  4. Seasonal Campaigns

    Run campaigns for spring AC tune-ups, winter heating checks, duct cleaning, maintenance plans, and slow-season reactivation.

  5. Post-Service Review Requests

    Ask for a review by text or email after a visit. The request goes out when someone marks the job done or when a workflow you set up fires.

  6. Estimates, Invoices and Text-to-Pay

    Send an estimate the customer can sign online, then an invoice or a payment link by text. SMBcrm has no price book or job costing, so keep those in your field-service software.

Industry research

What the research says about response time

62%

Of calls to 85 small businesses went to voicemail or got no response during a 30-day study

Source: 411 Locals study, 2016

7x

Nearly seven times as likely to qualify a lead when a company tried to make contact within an hour rather than an hour later, in a study of 1.25 million sales leads

Source: Harvard Business Review, 2011

HVAC technician inspecting an outdoor air conditioning unit

Which HVAC companies SMBcrm fits

SMBcrm works for a wide range of HVAC businesses, from single-truck contractors to multi-tech HVAC companies.

  • Residential HVAC
  • Commercial HVAC
  • AC Repair
  • Heating Repair
  • Maintenance Plans
  • Installation Crews
  • Indoor Air Quality
  • Emergency Service

HVAC CRM Questions

Common questions from HVAC teams evaluating SMBcrm.

What is an HVAC CRM?

An HVAC CRM is software that keeps a heating and cooling company's customer records, calls, messages, quotes and follow-up in one place. It shows who called, which replacement quotes are still open and which customers are due for service. Field-service software is a different tool: it handles dispatch, technician routing and job costing. Some shops use both. A small shop that schedules from a shared calendar can use a CRM on its own.

What should HVAC CRM software include?

HVAC CRM software should include fast lead response, missed-call text back, service reminders, quote follow-up, customer history, review requests, and pipeline tracking for repairs, maintenance, and replacements.

How much does SMBcrm cost for an HVAC company?

Startup is $97/month ($970/year) with 2 users. Professional is $297/month ($2,970/year) with unlimited users. Both plans include unlimited contacts. Texts, calls and email sends are billed by usage beyond the monthly credit, which is $10 on Startup and $98 on Professional. AI Employee is an optional add-on at $97 or $147 a month. 60-day money-back guarantee for new Startup and Professional customers. Terms apply.

Does SMBcrm work for a one- or two-truck HVAC shop?

Yes. Startup includes 2 users and Professional has unlimited users. A shop that books visits from a shared calendar can run on SMBcrm alone: it texts back missed callers, keeps conversations in one inbox, sends estimates, invoices and payment links, and asks for reviews. Texts and calls are billed by usage beyond the monthly credit. If you later need dispatch, routing or job costing, add field-service software and keep SMBcrm for calls and follow-up.

Does SMBcrm replace ServiceTitan, Jobber or Housecall Pro?

Not for a shop that depends on dispatch. SMBcrm has no dispatch, technician routing, GPS tracking, job costing, price book, truck inventory, equipment records or technician payroll. If you use those, keep your field-service software and run SMBcrm beside it for calls, messages, quote follow-up, service reminders and review requests. SMBcrm can stand alone for a shop that schedules from a shared calendar and needs estimates, invoices and payment links.

Does SMBcrm integrate with HVAC scheduling and dispatch software?

With Housecall Pro, yes. SMBcrm workflows can start from Housecall Pro events, such as a job being scheduled or completed, and can create a customer in Housecall Pro. These are premium workflow steps, billed each time they run. QuickBooks is listed on the SMBcrm integrations page. SMBcrm does not list a direct connection to Jobber or ServiceTitan. Other tools can connect through Zapier or the API where both sides support it. Before you build on a connection, confirm it fits your account and plan.

Can SMBcrm help HVAC contractors recover missed calls?

Yes. SMBcrm can automatically text missed callers, route conversations into a shared inbox, and trigger follow-up workflows so HVAC leads do not disappear after one missed call. Calls and texts are billed by usage beyond your plan's monthly credit.

Can HVAC companies automate seasonal tune-up reminders?

Yes. You set up workflows in SMBcrm that send text or email reminders for AC tune-ups, heating checks and maintenance-plan renewals on the schedule you choose. Texts and emails are billed by usage beyond your plan's monthly credit.

Does SMBcrm help with HVAC replacement quote follow-up?

Yes. SMBcrm can organize replacement opportunities in a pipeline and trigger text or email follow-ups after a quote is sent so prospects continue hearing from your team.

Can technicians use SMBcrm in the field?

Yes. SMBcrm has iOS and Android apps in addition to the web app. A technician can look up a contact's history, send and answer messages, and update a pipeline from a phone. Each person who signs in needs a user seat: Startup includes 2 users and Professional has unlimited users. The app does not replace a field-service app for work orders or dispatch.

Is SMBcrm only for large HVAC companies?

No. SMBcrm works for single-truck HVAC contractors that need better follow-up and for larger HVAC companies that need consistent communication across multiple technicians.

60-day money-back guarantee

Ready to book more HVAC calls?

See how SMBcrm handles missed calls, quote follow-up and review requests beside your dispatch software.

  1. 60-day money-back guarantee

    Eligible Startup and Professional initial subscription fees only. Usage and add-ons are excluded. Read the refund terms.

  2. No setup fees

    Plan your setup with training and support

  3. Monthly or annual billing

    Monthly plans renew each month, and you can cancel before the next renewal. Annual plans are paid upfront for the year.