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Beta · Available on every SMBcrm plan

Run Events Inside Your CRM

Create free, paid, and RSVP events. Build the event page, sell tiered tickets, and scan people in at the door with the mobile app. Every registration lands in your CRM as a contact, so confirmations, reminders, and follow-ups are one workflow away.

In-person, online & hybrid
Tiered tickets & coupons
QR-code check-in
Workflow triggers built in
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How it works

From first draft to event day

  1. 1

    Create the event

    Set the date, location, schedule, and speakers. Run it in person, online, or hybrid, as a one-off or across multiple days.

  2. 2

    Design the pages

    Your event, schedule, and checkout pages come ready to customize: reorder sections, restyle them, or add custom CSS. Embed the result in a funnel or on any website.

  3. 3

    Publish and fill seats

    Share the link and registrations land in your CRM. On event day, scan QR tickets at the door with the mobile app.

app.smbcrm.com
Event page builder in SMBcrm showing draggable page sections beside a live preview of a published event page
Ticketing

Sell tickets on your terms

Define the ticket tiers your event actually needs: an early bird that ends on the date you pick, a premium tier with limited seats, a free RSVP for open houses. Pricing, inventory, and sales windows are set per ticket type.

  • Free, paid, and RSVP

    Mix ticket types in a single event, from free admission to premium tiers.

  • Inventory and sales windows

    Cap seats per tier and schedule exactly when each ticket goes on and off sale.

  • Coupons and add-ons

    Run promo codes and offer extras alongside the ticket at checkout.

  • Group registrations

    One buyer can register several attendees, with details collected for each person.

Paid tickets are charged through your connected payment provider, the same processing that powers invoices and checkout in SMBcrm. You can also add attendees manually and record payments taken elsewhere.

Ticket Types panel in SMBcrm Events with an Early Bird paid tier and a free admission tier, each with sales windows and inventory

Each ticket type carries its own price, inventory, and sales window.

Check-in dashboard in SMBcrm Events showing attendance progress, a live arrivals feed, and staff performance

Attendance, arrivals, and door staff activity, live during the event.

Event day

Check-in without the clipboard

Every registration gets a QR-code ticket automatically. On event day, scan tickets with the SMBcrm mobile app and watch the room fill up from the dashboard.

  • QR tickets, issued automatically

    Attendees get a scannable ticket the moment they register. No exports, no third-party scanner app.

  • Live attendance

    See who's checked in by ticket type, watch arrivals in the live feed, and capture walk-ins at the door.

  • Staff performance

    Multiple people working the door? See check-ins per staff member as they happen.

Automation

Follow-up that runs itself

Registration and check-in are native workflow triggers, right next to form submissions and pipeline changes. Build the confirmation email, the day-before reminder, the thank-you for everyone who showed, and the follow-up for everyone who didn't, then let them run.

Trigger on the moment

Start workflows when someone registers or checks in, with one run per attendee.

Branch on the details

Route by event, ticket type, registration status, or check-in method.

Time it to the event

Wait until, before, or after the event date, so reminders land when they should.

SMBcrm workflow builder with Event Registration and Event Checked In triggers filtered by registration status and ticket type

Event Registration and Event Checked In triggers in the workflow builder.

See it live

Want to watch an event go from blank page to first registration?

Bring a real event you're planning: a workshop, a class, an open house. We'll build it with you on the call and wire up the follow-up.

Schedule a Demo
Where it lives

Part of Memberships, next to your courses and community

The Events beta tab inside the Memberships area of SMBcrm, alongside Courses, Communities, and Credentials

The Events tab in the Memberships area of SMBcrm.

Events lives in the Memberships area of SMBcrm, alongside your courses, communities, and certificates. That neighborhood is the point: the people who attend your workshop are the same people who buy your course and join your community, and now they're all in one place.

Events is in beta and available on every SMBcrm plan. Open Memberships, choose Events, and create your first event. Beta means the feature is still evolving, so expect new capabilities as they roll out.

Selling paid tickets requires a connected payment provider.

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Common Questions

Frequently Asked Questions

What is Events in SMBcrm?
Events is SMBcrm's built-in event management feature, currently in beta. You can create free, paid, and RSVP events, build branded event pages, sell tiered tickets with coupons and add-ons, and check attendees in with QR codes. It lives in the Memberships area, and every registration becomes a contact in your CRM.

What kinds of events can I run?
In-person, online, and hybrid events in any format: workshops, classes, webinars, meetups, conferences, open houses. An event can be free, paid, or RSVP-only, and it can span multiple days with a full schedule and speaker lineup.

Do I need a separate ticketing platform?
For most small-business events, no. Ticket tiers, pricing, inventory caps, sales windows, coupon codes, and add-ons are built in, and paid tickets are charged through your connected payment provider. Because ticketing lives in your CRM, there's no attendee list to export and re-import afterward: buyers are contacts from the moment they register.

How does check-in work?
Every registration automatically gets a QR-code ticket. On event day, you scan tickets with the SMBcrm mobile app, check people in manually when needed, and capture walk-ins on the spot. The check-in dashboard shows attendance by ticket type, a live feed of arrivals, and check-in counts per staff member.

Can Events trigger my automations?
Yes. Event Registration and Event Checked In are workflow triggers, and they fire once per attendee. You can branch on the event, ticket type, registration status, or check-in method, and use wait steps tied to the event date. A typical setup: instant confirmation, a reminder the day before, then one follow-up for the people who showed and a different one for the people who didn't.

Can I put my event page on my own website?
Yes. Event pages can be embedded in SMBcrm funnels or on external websites, or you can share the hosted page link directly. Registrations flow into your CRM either way.

What does beta mean, and what does Events cost?
Events is available on every SMBcrm plan while in beta, with no separate add-on to buy. Beta means the feature is newer and still evolving, so the interface and capabilities will keep improving. Selling paid tickets requires a connected payment provider, and standard payment processing applies.
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60-day money-back guarantee

Ready to run your next event from your CRM?

Create the event, share the page, and check everyone in at the door. The follow-up is already wired in.

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60-day money-back guarantee

Full refund within 60 days if SMBcrm isn't right for you

No setup fees

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