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CRM for Financial Services & Advisors

Strengthen client relationships, automate annual review scheduling, and grow your book of business with referral-driven outreach

See a sample workflow See plans & pricing

A workflow to start with

From an inquiry to an appointment reminder

Use a consultation inquiry to plan the contact records, staff handoff, and follow-up you need.

Configure and test this workflow for your business before turning on messages or reminders.

  1. Review the request

    Keep the inquiry and conversation history together. Have staff check whether the appointment is appropriate.

    Explore calling and the shared inbox

  2. Offer a suitable time

    Use the calendar for available consultation times. Confirm which system owns availability and booking changes.

    Explore appointment booking

  3. Check the next conversation

    Configure reminders around the confirmed appointment. Have staff review replies, cancellations, and rescheduling requests.

    Explore follow-up workflows

Where SMBcrm fits

Use SMBcrm for approved prospect communication and appointment follow-up. Keep account records, suitability reviews, transactions, and regulated recordkeeping in your authorized systems.

Before turning it on

Review permitted channels, records, and approvals before setup. This example does not provide investment advice or establish regulatory compliance.

Plan the setup and checks

See the CRM screens behind the steps

The product tour shows an appointment and reminder sequence. Adapt the records and handoffs to the process your team has approved.

Explore this CRM workflow
The Challenge

Challenges in Financial Services

These common pain points hold financial services businesses back from growing. SMBcrm was built to solve them.

Annual Reviews Fall Behind

Clients expect proactive outreach for portfolio reviews, tax planning, and financial check-ins. When reviews are scheduled manually, they slip -- and clients start wondering if their advisor has forgotten about them.

Referrals Go Unasked

Your best clients are happy to refer friends and family, but without a consistent system to request and track referrals, your most valuable growth channel stays untapped.

Compliance-Risky Communication

Advisors and accountants communicate across personal email, text, and phone with no centralized record. This creates compliance headaches and makes it impossible to audit client communication history.

The Solution

How SMBcrm Solves It

Purpose-built tools for financial services businesses to automate, engage, and grow.

Automated Review Scheduling

Trigger annual and semi-annual review reminders automatically so every client gets a timely check-in without your team tracking dates in spreadsheets.

Explore appointment booking

Seasonal Outreach Campaigns

Launch pre-built tax season, year-end planning, and open enrollment email and SMS campaigns that keep you top-of-mind during high-intent periods.

Referral Tracking & Nurture

Systematically request referrals after positive interactions and track every referral through your pipeline from introduction to new client onboarding.

Client Pipeline Management

Track prospects from initial consultation through proposal, onboarding, and active management with visual pipeline boards built for financial services workflows.

Explore contacts and pipelines

Centralized Communication Log

Keep every client email, text, and call note in one searchable record your entire team can access -- creating an auditable communication trail.

Explore calling and the shared inbox
Results That Matter

Measurable Impact for Financial Services

21x

More likely to qualify a lead when you respond within 5 minutes

Source: MIT/InsideSales Lead Response Study

98%

Open rate for text messages — versus roughly 20% for email

Source: Gartner

Financial advisor meeting with clients to discuss investment strategy
Who It's For

Built for Financial Services Businesses

SMBcrm works for a wide range of financial services businesses, from solo practitioners to multi-location organizations.

Financial Advisors CPAs & Accountants Tax Preparers Bookkeepers Wealth Management Investment Advisors Mortgage Brokers Credit Unions
60-day money-back guarantee

Ready to transform your financial services practice?

See how SMBcrm helps your financial services business capture more leads, automate communications, and grow revenue — backed by a 60-day money-back guarantee.

Get Started Schedule a Demo

60-day money-back guarantee

Eligible Startup and Professional initial subscription fees only. Usage and add-ons are excluded. Read the refund terms.

No setup fees

Plan your setup with training and support

Cancel anytime

No long-term contracts, stay because you want to