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· New Feature

Refreshed Store Builder Placeholder Images

Store Builder now offers cleaner illustration-based placeholders for ecommerce pages and product elements when no item is connected.

S
SMBcrm Team · July 21, 2026

SMBcrm has refreshed the placeholder images used across ecommerce store pages and elements in the Page Builder. The updated illustration-based placeholders are designed to make the editing experience clearer and more consistent when no product or collection is connected.

Refreshed placeholder image in Store Builder

What changed

The refreshed placeholders are available across:

  • Product Listing pages
  • Product Detail pages
  • Cart pages
  • Checkout pages
  • Thank You pages
  • Featured Product elements
  • Featured Products elements
  • Upsell elements
  • Collection elements

Placeholder text has also been standardized, including labels such as Product title and Collection title.

Updated ecommerce placeholder preview

Preview improvements

Builder previews now also show:

  • Subscription and Free Trial badges below the price on product cards
  • A product image placeholder for collections without an image instead of a gray placeholder

Collection placeholder preview

How to turn it on

  1. Go to Admin Portal > Settings > Labs.
  2. Search for Page Builder: New Image Placeholders.
  3. Toggle the feature On.
  4. Reload the Page Builder to see the updated placeholders.

Key notes

  • This is a visual-only enhancement with no changes to layouts, functionality, or live store content.
  • The update only affects placeholder images shown when no product or collection is connected.
  • The Labs flag is enabled per account and can be turned off anytime to restore the original placeholders.

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