Top 6 HubSpot Alternatives

Q: What is the best HubSpot alternative for small businesses?

For the classic case — free CRM was great, the $890/mo Marketing Hub jump isn't — SMBcrm is the most direct answer: workflow automation, funnels, SMS, and booking with Startup at $97/mo or Professional at $297/mo, plus applicable usage and add-ons. Contacts are unlimited. ActiveCampaign is the alternative if email automation alone is what you need.

Q: Why do businesses look for HubSpot alternatives?

The most common reasons we hear: the jump from free CRM to $890/mo Marketing Hub Professional is the problem, plus the cost of stitching together the missing pieces with extra subscriptions. A combined platform can reduce separate subscriptions, but confirm which specialist tools, connections, and usage charges you will still need.

Q: Can I migrate my data from HubSpot to SMBcrm?

Free migration covers unlimited contact and company records from HubSpot, subject to what the source can export and SMBcrm can feasibly import. Confirm fields and import compatibility first. Pipelines, notes, other objects, and automation rebuilding need a separately agreed scope. All plans include group training; four one-on-one sessions are included with Professional and Enterprise and available as a Startup add-on. The 60-day guarantee covers eligible initial Startup and Professional base subscription fees, subject to refund terms and exclusions.

An honest comparison for small businesses — what each option costs, where it shines, and the trade-offs (updated September 2026).

Why Switch

Why businesses look beyond HubSpot

The upgrade cliff

The free CRM is great — until you need real automation. Marketing Hub Professional runs ~$890/mo plus onboarding, with contact-tier overages from there.

Contact-tier billing

Marketing contacts are metered; list growth directly raises the bill.

Suite pricing multiplies

Sales Hub, Marketing Hub, and Service Hub are priced separately — the full stack at Professional level is four figures monthly.

Evaluation Criteria

What to look for in an alternative

Total stack cost, not sticker price

Add up the CRM plus the email tool, texting app, booking software, and review platform it implies. Per-seat and per-contact pricing change the math as you grow.

Follow-up automation

Leads contacted within 5 minutes are 21x more likely to qualify (MIT/InsideSales study). The winner is whichever tool actually does the follow-up for you.

Channels your customers use

Text messages see ~98% open rates (Gartner). If SMS, calls, and reviews aren't native, you'll be paying someone else for them.

Migration and onboarding

The best platform is the one you'll actually be running next month. Look for included migration, real human support, and a money-back guarantee.

The Options

The 6 best HubSpot alternatives

Our Pick — All-in-One

SMBcrm

$97 - $297/mo + usage

SMBcrm replaces the typical 5-tool stack: CRM and pipelines, email and SMS marketing, funnels and websites, online booking, payments, reputation management, and AI-powered follow-up — as a monthly subscription that doesn't scale with contacts or (on Professional) users, plus usage billed at posted rates after your included monthly credit. Onboarding with unlimited group training is included, and eligible new Startup and Professional subscriptions have a 60-day guarantee on the initial base subscription fee, subject to refund terms and exclusions.

Best for: Small businesses that want CRM, marketing, SMS, funnels, booking, and AI in one platform

Get Started Schedule a Demo

ActiveCampaign

$15 - $145+/mo

ActiveCampaign's email automation is excellent — arguably best-in-class. But it's an email platform first: CRM features sit on higher tiers, there's no booking, funnels, or native phone, and matrix pricing climbs steadily as your list grows.

Best for: Email-first marketers who mainly need sophisticated campaign automation

See ActiveCampaign alternatives

Zoho CRM

$14 - $52/user/mo

Zoho CRM is inexpensive per seat and capable, but the all-in-one experience really means buying into the 50+ app Zoho suite — each addition brings its own setup, UI quirks, and learning curve.

Best for: Budget-conscious teams comfortable assembling the wider Zoho app ecosystem

See Zoho CRM alternatives

Freshsales

$9 - $59/user/mo

Freshsales is a polished sales CRM with a built-in dialer and a 21-day free trial. Marketing campaigns and journeys live in a separate Freshworks product, so the stack fragments as your needs grow.

Best for: Pure sales teams that want a modern, affordable per-seat CRM

See Freshsales alternatives

Pipedrive

$14 - $99/user/mo

Pipedrive's visual pipeline is one of the cleanest in the business. It is deliberately sales-only: email campaigns are an add-on, and there's no native SMS, funnels, or reputation tooling, though a meeting scheduler and automations are included from the Growth plan up.

Best for: Sales teams who live in the pipeline and handle marketing elsewhere

See Pipedrive alternatives

Keap

$299/mo + $500 setup

Keap (formerly Infusionsoft) has mature marketing automation, but 2026 pricing is steep for small teams: $299/mo for 2 users and 1,500 contacts, a mandatory ~$500 implementation fee, and overage billing as your list grows.

Best for: Established service businesses invested in the Infusionsoft automation ecosystem

See Keap alternatives

At a Glance

Quick comparison

Platform	Pricing	All-in-one?
SMBcrm★ Our pick	Monthly subscription + usage — unlimited users & contacts on Professional	Yes
ActiveCampaign	Scales with contact count (Plus at 10K contacts is $189/mo, billed annually)	No
Zoho CRM	Per user, billed annually; monthly billing is $20-$65/user/mo. Other Zoho products are separate.	Via app suite
Freshsales	Per user (annual); marketing needs separate Freshmarketer	No
Pipedrive	Per user; marketing (Campaigns) is a paid add-on	No
Keap	Single plan: 2 users, 1,500 contacts; $39/extra user, contact overages	Yes

Want the head-to-head? See SMBcrm vs HubSpot

Free Migration

Plan your move from HubSpot

Free migration includes unlimited contact and company records that your current system can export and SMBcrm can feasibly import. Confirm source fields and import compatibility first. Other records and rebuilding work need a separately agreed scope.

See the HubSpot migration steps

Discuss your move in a demo See How Onboarding Works

Agree on the records to move

Check contact and company exports, field mapping, and sample imports. Confirm any other records, history, or attachments separately.

Rebuild and test your workflow

Identify the follow-up rules to recreate and agree on the help needed. Test replies, booking, and sending restrictions before activation.

Training and support on every plan

Group training and 24/7 support are included. Four one-on-one sessions are included with Professional and Enterprise; Startup can add them at signup.

Check the move before cutover

Review record totals and test the workflow with your team. Keep your source records available until you have verified the move.

Questions

Frequently asked questions

What is the best HubSpot alternative for small businesses?

Why do businesses look for HubSpot alternatives?

Can I migrate my data from HubSpot to SMBcrm?

60-day money-back guarantee

Looking for an alternative to HubSpot?

See how SMBcrm compares — more tools in one platform, at a fraction of the cost.