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· New Feature Website Commerce

Ecommerce Stores Can Now Be Added to Funnels

Funnels can now include product browsing, cart, checkout, and order confirmation steps so merchants can manage store flows in one place.

S
SMBcrm Team · August 11, 2026

Ecommerce Stores Can Now Be Added to Funnels

Funnels can now include a complete ecommerce store experience, combining funnel steps with product browsing, cart, checkout, and order confirmation in one flow. This helps teams using Websites & Funnels and Payments & Commerce build commerce-focused funnel journeys without separating the store experience from the funnel.

Adding a store to a funnel

What changed

When a store is added to a funnel, SMBcrm automatically creates five store steps:

  • Product List
  • Product Details
  • Cart
  • Checkout
  • Thank You

Store elements, including Featured Product, Upsell, Collection List, Search Bar, and more, can also be added to funnel steps. Adding a Store element converts the funnel into a store-embedded funnel and creates the required store steps.

Converted funnels also include a Store Products tab on the funnel step list page. From there, users can exclude products and adjust product priority.

Store setup in a funnel

How to use it

  1. Open a funnel and add a store from the Store section, or add a Store element directly to any funnel step.
  2. Select a theme and configure the store setup when prompted.
  3. Use the Store Products tab to manage product visibility and priority.
  4. Customize the generated store pages and publish the funnel.

Managing store products in a funnel

Important notes

  • The five store steps remain in a fixed internal order, but they can be moved together relative to other funnel steps.
  • Converted funnels show a Store tag in funnels and a Funnel store tag in stores.
  • Only one store can be added per funnel.
  • Clone Step and A/B split testing are not supported on store steps.
  • Deleting any store step removes all five store steps and disables the store for that funnel.
  • Cloning a funnel also clones its store setup and store steps, but products are not duplicated.

Store deletion flow for a funnel

Release Images

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