Instagram Explore Placement Removed From Ad Campaigns
Meta has discontinued the Instagram Explore Feed placement as part of its Marketing API v26 update. As a result, Instagram Explore is no longer available as a selectable placement in the campaign creation workflow.
This change is handled automatically in SMBcrm. Existing published Meta campaigns with Explore enabled remain live, and no action is required.
What changed
- Instagram Explore Feed is no longer available as a selectable ad placement.
- The campaign workflow now aligns with Meta’s v26 Marketing API requirements.
- Published Meta campaigns that previously used Explore remain live and unaffected.
- Draft campaigns automatically remove Explore when the ad set is saved.
- Delivery shifts to other eligible placements.
Why it matters
Teams using SMBcrm for lead capture and campaign workflows can continue managing Meta campaigns without errors or manual migration steps.
This is a Meta-driven platform deprecation. Existing campaign workflows remain otherwise unchanged.
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