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· Improvement Automation Communication

Message ID Added to Email Event Webhooks

Email Events can now pass a stable Message ID into webhook payloads, helping teams identify which email generated each open or click.

S
SMBcrm Team · August 19, 2026

SMBcrm Email Events now include a unique Message ID that can be selected from the custom value picker when building a Send Webhook payload.

What changed

When a workflow starts with Email Events, the Message ID is now available as a custom value in the Send Webhook action. This applies to both Email Opened and Email Clicked events.

This improves workflow automation for teams that send email engagement data to external reporting tools or dashboards.

How it works

Open the Send Webhook action in a workflow that uses Email Events, then choose Message ID from the custom value picker when building the webhook body.

Each open or click on the same email sends the same Message ID. A different email sends a different Message ID. If an open arrives later, the event still points back to the email that generated it.

Why it matters

Email Opened can fire more than once when the same contact opens the same message repeatedly. Without a stable ID, teams sending communication engagement data to another system had a harder time deduplicating activity or matching an event to the correct email.

With Message ID included in the webhook body, repeated opens from the same message can be grouped correctly, while opens and clicks from different emails remain distinct.

Release Images

Email event custom value menu with a Message ID field


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Tags Improvement Automation Communication
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