August 6, 2026 · Improvement

Localized Ringback Tones for Phone Calls

Callers now hear a ringback tone that matches the phone number's country across call forwarding, IVR routing, outbound calls, and Voice AI transfers.

SMBcrm Team · August 6, 2026

SMBcrm now matches the ringback tone callers hear to the country of the phone number involved.

Previously, businesses operating outside the US could have callers hear a US-style ringback tone while a call was being forwarded, routed through an IVR menu, transferred by Voice AI, or dialed out to them. That mismatch could feel unfamiliar and cause callers to hang up before the call connected.

What changed

Ringback tones are now localized across 37 countries for:

Inbound call forwarding
Outbound calls
IVR call routing
Voice AI transfers

This helps callers hear the tone they expect, no matter how the call connects.

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