August 10, 2026 · New Feature CRM & Sales Lead Capture

Opportunity Score for Google and LinkedIn Ads

Opportunity Score now helps review Google, LinkedIn, and Meta campaigns before publishing with platform-aware setup recommendations.

SMBcrm Team · August 10, 2026

Opportunity Score for Google and LinkedIn Ads

Opportunity Score is now available across Meta, Google, and LinkedIn campaign builders in SMBcrm Ad Manager. It gives advertisers a pre-publish readiness check from the Review screen, with recommendations tailored to the selected platform and campaign setup.

For teams connecting campaigns to lead capture and follow-up in the CRM, this adds another review step before a campaign is published.

What changed

Opportunity Score now supports Google and LinkedIn campaigns in addition to Meta campaigns.

Users can now:

View a campaign readiness score from 0 to 100 before publishing.
See campaign health summarized as Low, Medium, or High.
Review platform-aware recommendations based on campaign configuration.
Prioritize improvements by impact across areas such as audience, budget, creative, tracking, and keywords where applicable.
Select a suggestion to jump directly to the relevant campaign section and make changes faster.

Platform-aware recommendations

Recommendations vary based on the advertising platform, objective, campaign type, ad format, and applicable settings.

For Google campaigns, Opportunity Score can review areas such as keywords, audience, budget, creatives, tracking, ad schedule, language, placements, bidding setup, and applicable campaign assets.

For LinkedIn campaigns, it can review audience and location targeting, budget, creatives, destination URLs, lead-gen setup, language, and other campaign-specific requirements.

How to use Opportunity Score

Create or edit a Google, LinkedIn, or Meta campaign in Ad Manager.
Complete the campaign setup and go to the Review screen.

Opportunity Score on the campaign Review screen

Open the Opportunity Score panel.

Opportunity Score panel with recommendations

Review the overall score and individual recommendations.
Select a suggested action to navigate to the relevant campaign setting.
Make improvements and review the updated score before publishing.

Important notes

Opportunity Score is advisory. It is designed to help identify missing or potentially limiting campaign settings before launch, but it does not guarantee campaign performance and does not automatically modify campaign settings.