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CRM for Childcare & Daycare Centers

Fill your waitlist, streamline enrollment, and keep parents informed with a CRM built for childcare professionals

Bright and colorful daycare classroom with children learning and playing

Trusted by childcare businesses to automate customer engagement, streamline operations, and drive growth.

Challenges in Childcare

These common pain points hold childcare businesses back from growing. SMBcrm was built to solve them.

Waitlist Management Is a Mess

Families sit on your waitlist for months, but without a system to track priority, send updates, and convert them when a spot opens, they enroll elsewhere before you even reach out.

Parent Communication Takes Over Your Day

Daily updates, schedule changes, billing reminders, and incident reports consume hours of staff time. Important messages get buried in email chains and parents feel out of the loop.

Re-Enrollment Is a Manual Scramble

Every year you start from scratch reminding families to re-enroll. Without automated campaigns, spots go unfilled and you lose families who simply forgot to respond.

How SMBcrm Solves It

Purpose-built tools for childcare businesses to automate, engage, and grow.

Waitlist Pipeline Management

Track every prospective family from inquiry through tour, waitlist, enrollment, and first day with visual pipeline boards that show exactly where each family stands.

Automated Parent Communication

Send schedule reminders, billing notifications, and center updates via text and email so parents stay informed without consuming staff time.

Tour Scheduling & Follow-Up

Let prospective families book tours online with automated confirmations, reminders, and post-tour follow-up sequences that drive enrollment.

Re-Enrollment Campaigns

Trigger automated re-enrollment reminders before each new term so returning families secure their spots early and your revenue stays predictable.

Review & Referral Requests

Automatically ask happy parents for Google reviews and referrals to build your reputation and fill spots through word-of-mouth.

Results That Matter

Measurable Impact for Childcare

50%

Faster waitlist-to-enrollment conversion

90%

Re-enrollment rate with automated reminders

Bright and colorful daycare classroom with children learning and playing

Built for Childcare Businesses

SMBcrm works for a wide range of childcare businesses, from solo practitioners to multi-location organizations.

Daycare Centers Preschools After-School Programs Summer Camps Montessori Schools Early Learning Centers Nanny Agencies Children's Activity Centers

Ready to fill your enrollment and delight parents?

Start your 14-day free trial and see how SMBcrm can help your childcare business capture more leads, automate communications, and grow revenue.

14-day free trial on all plans.

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