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CRM for Insurance Agents & Agencies

Manage leads, automate policy renewal reminders, and build a referral engine with a CRM designed for independent agents and insurance agencies

Insurance professional reviewing policy documents with a client

Trusted by insurance businesses to automate customer engagement, streamline operations, and drive growth.

Challenges in Insurance

These common pain points hold insurance businesses back from growing. SMBcrm was built to solve them.

Leads That Go Cold

Quote requests come in from your website, referral partners, and lead vendors, but your follow-up is inconsistent. By the time you call back, the prospect has already bound a policy with another agent.

Policy Renewals Slipping Through

Renewals are your most profitable revenue, but tracking expiration dates across hundreds of clients in spreadsheets or your head is a recipe for lost accounts. One missed renewal can mean losing a client and all their cross-sell potential.

Untapped Referral Potential

Your happiest clients would gladly send friends and family your way, but you never ask at the right time. Without a systematic referral process, your best growth channel stays dormant while you keep paying for expensive leads.

How SMBcrm Solves It

Purpose-built tools for insurance businesses to automate, engage, and grow.

Speed-to-Lead Automation

Respond to new quote requests within seconds via automated text and email so you connect with prospects before they move on to another agent.

Renewal Reminder Pipelines

Track every policy expiration date and automatically trigger a renewal outreach sequence 60, 30, and 15 days before -- so no renewal falls through the cracks.

Referral Request Campaigns

Automatically ask satisfied clients for referrals after key milestones like policy binding or claim resolution, turning your book of business into a growth engine.

Quote Follow-Up Sequences

Build multi-step follow-up automations for prospects who received a quote but haven't committed, keeping you top of mind without manual chasing.

Client Communication Tracking

Log every call, text, and email in one place so your entire team has context on every client interaction -- critical for compliance and service quality.

Results That Matter

Measurable Impact for Insurance

50%

More quotes converted with automated follow-up sequences

95%

Policy renewal retention rate with proactive outreach

Insurance professional reviewing policy documents with a client

Built for Insurance Businesses

SMBcrm works for a wide range of insurance businesses, from solo practitioners to multi-location organizations.

Independent Agents Insurance Agencies P&C Insurance Life Insurance Health Insurance Commercial Insurance Benefits Brokers Claims Adjusters

Ready to transform your insurance business?

Start your 14-day free trial and see how SMBcrm can help your insurance business capture more leads, automate communications, and grow revenue.

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