Fixed: If/Else Branching for UTM Campaign Attribution

A workflow inconsistency has been fixed for UTM Campaign attribution. If/Else conditions now use the same fallback behavior as the custom value picker when the last attribution value is empty.

What changed

In Automation workflows, If/Else conditions now correctly apply fallback logic for UTM Campaign (Last Attribution).

Previously, when UTM Campaign (Last Attribution) was empty, the custom value picker would fall back to the campaign variable, but If/Else conditions would not. That could cause workflows to branch unexpectedly.

With this fix, If/Else conditions now use the campaign variable as a fallback when UTM Campaign (Last Attribution) is empty, bringing behavior into alignment across both areas.

Why it matters

This update helps make workflow branching more consistent and predictable when attribution data is missing.

Need Help Applying This Update?

If you’d like help rolling this out in SMBcrm, visit Support or request a demo.