Measure Link Performance Inside Social Planner
SMBcrm Social Planner now includes URL Tracking, so you can measure how the links you share perform across your connected social platforms without relying on external link trackers or manual spreadsheets.
What’s New in URL Tracking
Link performance insights
You can now view key URL metrics, including:
- Total clicks
- Platform-wise breakdown
- Trend visualization over time
Advanced filters and sorting
Quickly segment and review results using filters such as:
- Selected social platforms
Why This Matters for Social Reporting and ROI
URL Tracking helps you:
- Attribute traffic to specific posts, platforms, and campaigns
- Replace manual spreadsheets and third-party link tracking tools
- Identify high-performing URLs and refine your posting strategy over time
- Focus effort and budget on content that’s driving the most engagement and conversions
How URL Tracking Works in SMBcrm
Find URL Tracking in Social Planner
Navigate to Marketing → Social Planner → Statistics → URL Tracking
Group results with campaign names
When composing a post, you can assign a Campaign Name to your link. Posts that use the same link and campaign name will be grouped together in analytics, making it easier to compare performance across posts and channels.
See clicks and platform performance for each URL
Every URL you share through Social Planner becomes measurable, including:
- Total clicks on each shortened or original URL
- Platform-wise performance (Facebook, Instagram, LinkedIn, and more)
Need Help Setting It Up?
If you’d like help connecting platforms, standardizing campaign naming, or building a reporting workflow, visit our Support page or Contact Us.