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New Product Review Submitted Trigger for Ecommerce Store Workflows

Automatically start workflows when customers submit product reviews in your ecommerce store, with filters for rating, product, and review content.

S
SMBcrm Team · January 31, 2026

What’s New: Product Review Submitted Trigger

SMBcrm has launched a new workflow trigger for ecommerce stores. This feature enables merchants to automatically start a workflow the moment a customer submits a product review, without requiring manual intervention.

The trigger is accessible within the Workflow Triggers section under the Ecommerce Stores category.

Key Capabilities

Automated Actions

The trigger can initiate workflows such as:

  • Team alerts for moderation or rapid responses
  • Internal notifications when negative ratings arrive
  • Customer follow-up sequences based on review content
  • Contact organization and feedback categorization

Available Filters

Customize trigger behavior using these filters:

FilterDescription
Global ProductTarget individual products
Review CommentText matching for review content
Review HeadlineContent filtering for headlines
Review RatingFilter by 1-5 stars
Store NameSpecify which store
User EmailTarget specific email addresses
User NameFilter by customer name

Why This Matters

Product reviews are valuable feedback signals. With this trigger, you can:

  • Respond quickly to negative reviews before they escalate
  • Thank customers who leave positive feedback
  • Route reviews to the appropriate team member
  • Build automated reputation management workflows

If you need help designing review-related automation workflows, visit our Support page or Contact Us.

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