March 19, 2026 · New Feature Commerce

Coupons Now Support Product Price and Variant Targeting

Coupons can now be applied to specific prices or variants within a product instead of only the full product. The update also extends this logic to supported checkouts and coupon-based workflow triggers.

SMBcrm Team · March 19, 2026

Coupons Now Support Product Price and Variant Targeting

Coupons can now be configured with more precision inside Payments & Commerce. Instead of applying a coupon only at the full product level, you can now target specific prices or variants within a product.

This makes it easier to run targeted promotions without duplicating products or removing variants just to control which discount applies.

What changed

When creating or editing a coupon, you can now choose whether the coupon applies to:

An entire product
Specific prices within a product
Specific variants within a product

When you select a full product, all current and future prices or variants under that product are included automatically.

This updated logic applies to:

Newly created coupons
Existing coupons that are edited
Future orders using the updated configuration

Checkout behavior

Supported checkout experiences now follow the updated coupon rules, including:

Funnels
Forms
Ecommerce stores
Payment links
Calendars

A coupon will only apply when the selected price or variant matches the coupon configuration.

Existing subscriptions, recurring payments, and past transactions continue using the previous coupon logic for backward compatibility.

Workflow trigger updates

Coupon-based workflow triggers now support the same level of targeting.

For triggers such as Coupon Code Applied and Coupon Code Redeemed, you can now filter by product and then narrow the trigger to a specific price or variant under that product.

This supports more specific automation, such as:

Triggering actions only when a coupon is used with a certain variant
Targeting automation based on a pricing tier discount

Where to find it

You can access these settings in:

Payments → Coupons → Create or Edit Coupon
Automation → Workflows → Coupon triggers

In workflows, the price or variant filters appear only after a product is selected.

What to expect

Existing coupons continue to work as they do today unless they are updated. The new targeting logic applies to new coupon setups, edited coupons, and future orders.